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                                  Digital Marketing

What is Digital Marketing?

Digital marketing is the modern method of promoting items/products/services or brands by means of at least one types of electronic media via the internet using various social media platforms (like Facebook, Instagram) or by various search engines (like Google, Bing etc) in such a way that the Ad posted is reached to its targeted audience. It is also known as the method of building and constantly maintaining client relationships through online activities and services that satisfy the goals of both parties.Digital marketing improvement since the 2000s has changed the way brands and organizations use the digital platform for marketing.

Digital marketing methods, for example SEO | Search Engine Optimization, SEM | Search Engine Marketing, content marketing, influencer marketing, crusade marketing, data-drive marketing, E-commerce marketing, SMM | Social Media Optimization, SMO | Social Media Optimization, E-mail Marketing etc are winding up plainly more typical in our propelling innovation. Actually, digital marketing now stretches out to non-Internet channels that give digital media, for example, cell phones (SMS and MMS), and callback.



It will help you in leveling the playfield

Any business can rival any contender no matter how big the organization is. Customarily a littler retailer would battle to coordinate the artfulness of the apparatuses and fittings of its bigger rivals. In the World Wide Web or in short the internet, a fresh well thoroughly considered website with a smooth client travel and phenomenal administered is the best – it is categorized the best based on the size


Developing the name of the brand(reputation)

An all around very well maintained website with quality and attractive content focusing on the necessities and increasing the value of your intended interested audience group can give noteworthy esteem and open a door to a ton of other opportunities. The same can be said for using online networking channels and customized email promoting


Increasing the engagement

With digital marketing you can energize your customers and devotees to make a move, visit your website, perused about your products and services, rate them get them and give feedback which is noticeable to your market. So it does not take yearn for good reputation to upgrade the possibilities of your business.


It Connects You With Potential Consumers On The Internet

With different tools accessible with digital marketing, entrepreneurs can reach targeted clients who spend as much as 23% of their online time searching for data.


You Can Kick Start Your Own Career

You can stand out from the rest of the people by investing in digital marketing; it is the smartest choice. Invest in building a powerful social media presence; startup your own online business; build the brands presence and contribute to relevant online conversations. You can as well boost your CV and showcase your digital marketing knowledge.

Softcrayons Tech Solution being the best Digital Marketing training Institute provides digital marketing training to its students; with the help of our IT Proficient Faculty having +5 years of Industrial Experience handling live projects in this Sector. Students opting for this Digital Marketing training course will get exposure to the list above, with live examples and practical applications. Students after the completion of the Digital Marketing training course will get 100% Job placement assistance. We provide Digital Marketing training in practical learning sessions with live projects under the guidance of expert faculty. Free lifetime membership card for Digital marketing training course is provided as well. We facilitate extra problem solving classes excluding curriculum classes that helps students to get the answer of problems faced in Digital Marketing training course.



Students after the completion of digital marketing training will have job opportunities in the following designations:-

  •  Manager- Digital Marketing
  •  Digital marketing executive
  •  SEO executive

Hired by top companies like Piramal, Hummingbird Web solutions etc



SEO stands for Search Engine Optimization is the process for getting more traffic towards business web page or website or we can say appearance of web pages or website at higher ranking in various search engines like Google, Bing and Yahoo etc. SEO uses two method to optimize the web page are on page optimization and off page optimization.



SMO stands for Social Media Optimization that is used to promote your business, product and event on various social media sites like Facebook, Twitter, LinkedIn and many more. SMO is the process to get more traffic toward your business and products by social media website. Social media websites are very popular in today’s world and everybody is using them.



PPC (Pay Per Click) is an internet marketing model that is used to get the traffic toward your web page or web site by putting your business ads or banner ads on other website and you have to pay to owner of website who is publishing your ads on every click. For example if you pay to google search engine to show your business ads on the top of google searched page when user search for specific key word related to business.



Affiliate marketing is process to sale or promote business product, services on other business websites, on every sale of the products publisher (who is promoting the product) will get commission. Good thing about affiliate marketing is that you don’t need to give more time and efforts in creating products if you have platform to sell the products you can start selling product just like an affiliate.



Email marketing is the process to promote business, brands or products by sending email to group of users or customers. Email marketing is uses for building customer loyalty with merchant; getting new customers or convincing current customers to buy something immediately. In Email marketing we try to gather traffic toward our product or service by Emailing. This marketing technique is getting rapid fame due to Email’s nature and use.



Internet marketing also knows as online advertising that is form of promoting online and offline business using various methods like email marketing, pay per click, mobile advertising, search engine marketing and many more. SoftCrayons in Ghaziabad, Noida and Delhi-NCR offers internet marketing training by domain experienced trainers that trained students how to do online marketing using various techniques and after completion of course we conduct recruitment process for trainees to get placed in good organizations.



Short Message Service means SMS is a communications protocol which allows us to exchange text messages between mobile devices. There are lots of ways to sent SMS such as mobiles, smart phones, handheld devices, web etc. short message service marketing (SMS Marketing) is a method to aware your targeted customers about your brand, service, product, or any special offer etc. In SMS marketing we write a short and full informative text carefully to increase our sales.



In today’s world audio video marketing is one of the most popular type to promote business products, service etc by making short video about product with relevant content and for promotion of videos are uploaded on various video sharing site like YouTube etc. Audio video marketing is best way to improve business revenue and easily access by all users (Smartphone, tablets and pc etc users).