Email marketing is the process to promote business, brands or products by sending email to group of users or customers. Email marketing is uses for building customer loyalty with merchant; getting new customers or convincing current customers to buy something immediately. In Email marketing we try to gather traffic toward our product or service by Emailing. This marketing technique is getting rapid fame due to Email’s nature and use. Today mostly peoples are using emails so for a business it is a good opportunity to generate good amount of traffic or business by Emails. Best thing about it that it is cost effective, targeted customers, calls to action, easy to learn & understand, better results etc.