Short Message Service means SMS is a communications protocol which allows us to exchange text messages between mobile devices. There are lots of ways to sent SMS such as mobiles, smart phones, handheld devices, web etc. short message service marketing (SMS Marketing) is a method to aware your targeted customers about your brand, service, product, or any special offer etc. In SMS marketing we write a short and full informative text carefully to increase our sales. Best thing about SMS marketing that it is call to action. It is the best way to create relation with customers because here we do not provide only information of our products or services to customers rather we also sent wishes SMS on festival or special occasions etc.